time orientation

Love both idea and the graphics!

how to delight

Designing for delight (Giles Colborne)

View more presentations from cxpartners.

One can't be a good marketer if his/her efforts are in product/client area only. The main product for a marketer is himself/herself. Self-branding is extremely important to a marketer.

I've heard from a collegue of mine that one of marketing gure started his seminar with a statement that he doesn't care about self advertising - his clients are the world-of-mouth channel. But to me this was a bit arrogant to say - very self-important and nothing about the audience.

The good example for me is Igor Mann with is slightly out of reality "I love all" image - he provides with a serious content without this burde of self-importance.

It is very important to show self-importance without showing it heavily.

presentation

http://www.slideshare.net/ethos3/storytelling-101?type=powerpoint

i like the idea and the structure, although the whole appearance is not close to russian presentation style

self promotion

Seth Godin's post about different approaches of self promotion: me-centric vs. client/customer/audience centric.

I published a book so I need you to read it
vs.
There’s something you need to read, so I wrote about it.

self ad

Ok, as I promised, here is the list of things I can give to the company I will work for.

- Loyalty. I don't know why, but every time I start working with a company or team, I get stuck to it. I will work for them and with them until something extraordinary may happen. E.g. I wasworking for my first serious company for 5 years. Just because I loved my partners, my product, the things I can do. And despite all the problems that may occure in every company. I left the company when I won a scholarship for my MBA. Extraordinary, heh.

- Result orientation and high work efficiency. I love to achieve. Love to strike out points in my to do list. When I was a child, my father told me that I get involved into many thing and loose my attention to some of them without finishing. Since that I've got a special feeling then I finish the task. I can control my interest to different things. But I prefer to have a tme to finish all of them, that's why I work efficiently.

- Curiosity. I like to dig into the things. This require some creativity along with analytical skills. I love to create different table forms to get better perspective or vision. I love to get information. I like to be prepared.

- Quick mind and ability to learn. I could easily understand how to avoid the paper jam into big professional printer machine with spanish interface (by this moment I've just started studing this language). I can easily become feeling comfortable with any software (it took me one night and half a bottle of rioja vine to understand meta-tag language of wiki programming - I'm still using it while making my fitness diary in tiddle-wiki).

- Ability to work with strategic goals and tactic tasks. I do it in my day-to-day life. I do it during my business activities. I love take a wider strategic perspective and break it down to a set of practical things to be done.

- Love for mentoring and coaching. I love explaining complicated things in the easiest way for people to understand. I love when people can do wonderful things after discussing with me different tasks. I love to get appreciation from those people.

- My experience and skills. As I told during one of my interviews with an employer: "I'm not cute because of my MBA certificate, only because I'm cool, I decided to get it".

BTW, it was a great exercise to make. I feel more confident before meeting my future employers.

it is easy to miss something you're not looking for

hate full stops in the heading (full stop here!)

My proofreader's past poisons my life - I can't read cheap books and newspapers cause I pay too much attention to details of layout and formatting; that distracts me from the content. And more important - while making ppt's of presentations I usually kill my group by paying the attention to "unsufficient details". Like full stops in headings - I hate this and I have this hate in my proofreader's DNA.

Seth Godin just posted the list of eye tracking rules. Now I'm going to use them during my next arguments. Unfortunately, this doesn't solve the full-stop issue, but allows to avoid other discussions (as logo positioning and picture backgrounds).

Here is the list (in alphabetical order):

* Ads in the top and left portions of a page will receive the most eye fixation.
* Ads placed next to the best content are seen more often.
* Bigger images get more attention.
* Clean, clear faces in images attract more eye fixation.
* Fancy formatting and fonts are ignored.
* Formatting can draw attention.
* Headings draw the eye.
* Initial eye movement focuses on the upper left corner of the page.
* Large blocks of text are avoided.
* Lists hold reader attention longer.
* Navigation tools work better when placed at the top of the page.
* One-column formats perform better in eye-fixation than multi-column formats.
* People generally scan lower portions of the page.
* Readers ignore banners.
* Shorter paragraphs perform better than long ones.
* Show numbers as numerals.
* Text ads were viewed mostly intently of all types tested.
* Text attracts attention before graphics.
* Type size influences viewing behavior.
* Users initially look at the top left and upper portion of the page before moving down and to the right.
* Users only look at a sub headline if it interests them.
* Users spend a lot of time looking at buttons and menus.
* White space is good.

Source:
Seth Godin shortlist.
Visual hosting blog explanation.
My russian post and translation.

tools vs aims

People sometimes get lost between understanding the aim itself and the tool. The tool is just something that can get you to the aim, not the tool defines the aim, but vice versa.

Recently I subscribed to a rss from making presentation community in russian. I can see the trend of copying those fancy styles from western presentatios - pictures with a shortslogan on the slide. To be hones, I still prefer to have presentation only forthe sake of illustration of my words. Or sometimes when I don't have a time to get ready or don't have passion to tell people - this is the case when I put some schemes in PPT.

What I can also see, that some of consulting companies just buy techniques and then copy-paste slides from other presentation. Because nobody is going to pay you for several drops of essence, they need oceans of information, spreadsheets, fancy tools.

I really want to find a place where I can distill and deliver - I really love this formula from my entrepreneurship professor Julio de Castro. Cause the tools is not that really matters, it is how good you can use them. Or even the result of using them.

Anyway, while people buy tools but not the results, this marketwill exist. And of course it is easier to just copy and paste. Forget about reputation, they only tend to speak about it.

first result of netvibes feeding

I really liked the post of Seth Godin.

I was at a gala a few weeks ago (featuring no less than ten speakers). At least 80% of them began their talk by saying, "I know you're hungry, but..." or "I know it's late, but..." or "I know you want to go home, but..." and then apologized for giving a speech.

If your speech needs to be prefaced by an apology...

don't give it.

That's why they call it giving a speech. It's a gift. If you have to apologize, it's no longer a gift, is it?

Our collective fear of public speaking has created a host of awkward situations and events. It's pretty simple: Be brief. Or don't come at all. Don't do anything you need to apologize for.

(and brief means sixty seconds, usually. That's enough to say hi, to say thanks and to move on.)

Seth Godin, Nov 07, 2007 16:37:46 GMT