Marketing Triumph ingredients

The biggest marketing mistake I've made by now is beleiving I can make people moving just because I have a great idea. Not to humiliate personal skills and abilities, it is impossible to be the only marketing and innovation drive.

But it is possible to break the rules. The team, not the only person can make it. And for a leader - think out a set of actions, create a reasonable budget, get personnel, create a team (put teambuilding and educational expenses into the budget and use it) and set the market on fire.

To succeed, you need three components. Clarity of the mind + Team + Budget = Marketing Triumph.

Loose budget means lots of plans and weak implementation.
Weak team means you will abandon most of the plans' implementation due to the lack of time and efficiency.
Blurred mind means money spent for no purpose.

Clarity of the mind + Team + Budget = Marketing Triumph. Shake well. Enjoy.

Took me 1 year to find the recipy.

todo

Just added two feed at my netvibes and now I'm full of todo lists and thrilled to find an answer how to stop worrying and start implementing all my plans.

One more article from John Baldoni To Lead More Effectively, Increase Your Self-Confidence.

From time to time I need to ask myself a couple of questions to boost my self-confidence. Here they are from the mentioned article.

What do you do well?
What have you done to earn the trust of others?

I omit the second question from the article (Why should people follow you?) cause I'm rarely thinking for the whole team, concentrating on personal issues. May be the ability to create the followership defines a leader? Anyway, I decided to concentrate on processes I'm managing. Well, human resources are the part of the process, so are the clients, that makes followership being vital for me.

I´ve been reading an article about peer pressure as a part of motivation process (tried to found a link in my rss-reader and failed - that is a sign for me - I have lot's of them) and realized about myself that I'm totally peer-leaded person. If I have a wonderful team to be ready for process and changes - and I can show great results. Being put into a team of crying losers I tend to get nervous and loose in effectiveness. May be I'm wrong perceiving myself as a proactive person?

Well, the line between being just lazy (reactive) or just careful not to have wrong map and trying to create something beautiful in a really creepy environment. The only thing I know for sure - if I made a decision to be here, I'd be proactive.

bad bosses' classes

I'm now in reading deeply to compensate the reality imperfet conditions by ideas of how grat this reality can be and what should i do to change it. This is very much aboout Covi's book. And from ChangingMinds I've got a good article.

1. A bad boss can be a walking textbook on behavioral psychology. Working with a bad boss is your golden chance to learn the "do's and don'ts" of management. In all probability you can learn more about people management working with a bad boss in six months time than working with a good boss for five years.
2. Bad bosses help you learn harsh realities of human nature and make you better prepared in life's countless encounters. You swim better when you learn swimming in a rough river or sea, rather than in a calm swimming pool.
3. Every growl, rude remark, goof up, threat, cover up, charm switching, etc., can be a good lesson that is going to pay rich dividends to you at a later stage. They help you become a better manager at a later stage, because you will now have a rich experience in the pitfalls of bad management. It helps you to instantly remember and avoid the wrong things when faced with similar or equivalent situations.
4. And bad bosses help you in many other ways if you study their lives carefully. For example, it will help you understand how and why many employees erupt like a volcano at home due to work related problems.
5. Worldwide many ordinary people have become great leaders because they were subject to various degrees of insults or extreme forms of harassment by someone. So, directly or indirectly, every great leader will have to thank their tormentors for their current greatness. Similarly it can also perhaps make you great someday.

This is more self-comforting. I prohibited myself to complain about the work situation until I do the most I can. And the goal is to implement all my projects to be proud when leaving for a better company or for my own business.

Sequence

Normal: Product - Promotion
If you want to include a product into catalogue, first ensure that you know the product, the supplier, the terms.

Preverse: Promotion - Product.
A company decides to act like others and includes first positions into catalogue without thinking out the supplier and terms. Result - a holy crap for communication dept to find pics, and then for buying dept to find this f#$king supplier... In the end clients want the damned product and the company still doesn't have it.

The preverse scheme occures when the CEO wants something to be included and other depts (sales, buyers) don't want to loose their time for preparation. When a smart decision comes - to make a last step to push others to act.

As to me I hate this reverse logic. Especially when I'm the last step executor.

twitter-style

Just realised, that there are two basic styles of thoughts - twitter and let's say blogger. Blogger generally assumes in-depth analysis, even if you write about your breakfast - scrambled eggs with tomato without bacon, I love healthy food and hate animal fats. Twitter is a way to quickly mention the thing without digging in. Just scrambled eggs. Or better say, I had a breakfast.

What is better? The favorite mba-style answer - depends. Giving grades means having a system of assumptions, and this is biased anyway. Think out your goal and drop your tools (Ianna, hi, there).

I just stopped blaming myself for twitter style. This is the reason I decided to classify this. And thanx to Varsavsky, of course, his latest posts are in twitter style.