visualization

It is very hard to sell a service idea. It is easily to sell the thing behind the idea.

Compare:

Our program includes a consulting service to optimize your business.

to:

During our program after carefull analysis you will receive the recommendation pack and visual communication templates kit (website to be customized, presentation and information letter template) which can increase your communication level and sales ability if you use this.

And to:

You will have a website* for free and a draft of your sales presentation. It will increase your rewvenue and will cost nothing.

* we haven't mention that a website will be slightly customized (colors, fonts, size, logo) from universal template and will cost little to the provider company.

That's why educational programs sell books and CDs with information. That's why hospital has VIP rooms. Extra profit for visualization. People want to pay more for what they can see and touch. Much more than this costs.

resources

It is not funny when people plan to do something without relevance check. With existing resources. You know, I would be happy to provide my clients with templates of website for their own use - but only if my website works correctly. If not, don't bother me with trying to promise. Until I get a resource to do it to myself, how I can propose this to my clients???
Ok, I have a resource to adjust, to customize, but do I have a resource to create a template base for adjustion?

motivation

It is very trendy to speak about non-money motivation for manager. Something like managers value better groth possibilities, recognition etc.

All mentioned above makes a real difference between a good hr program and a not-so-good one. With one thing to be said - money motivation should be good enough. There's no sense of promoting non-money motivation if a manager can think about fitting his/her expenses into budget.

from to do... to done (Esselte slogan)

I've made it. Sat - decided to act. Sun - designed an announcement. Mon - printed out and posted it at salon's reception. Nothing much.
I also gave instructions about value-added consultations to a cosmetic girl.

One more step - I will ask her on Thursday when we'll meet to count the number of cosultations and repetitive service consumption to understand money our small trick will bring to the company.

I also finished processing revenue's data. Waiting for official statistic of costs and taxes to get the profit figures.

Just do it.

I've recently got (finally!) the book by Alex Levitas about improving profits. The most valuable advice (apart from lots of business situations the author described) is the thing of acting after thinking out the solution.

With the salon of my friend we decided to male stimulation action: give a free cosmetic test to everyone who has bought the 30-60 minute atrificial tan station pass. This is a trick - everyone who uses solarium needs a special skin treatment to hydratate it. If we advise directly, people might be afraid of being pushed to pay for cosmetic service. But if we give free test and explain, that additional treatment might be needed, it;s a person's choice if he (or she) will take it.

Sounds smart and easy. But we decided the trick a couple of weeks ago - and nothing has been done since that time. Well, it's really a time for me to push the program. 2 steps from me - calculate profits (since march 2007) and post an announcement.

Ready, steady.... no-no-no, not later... now! go!

It will never work

"It'll never work" from Daseg.

One more self branding tool...

As Mauricio sais, "this video is part of a self-branding exercise that serves as a tool to reach my goal of obtaining a job in the communications / interactive marketing / public relations field".



Proud of you, coachie!

Wanna get know him? Please, visit.

wanna news?

My dear friends from beauty salon still haven't put any announcements I suggested to make. We created one more program to promote cosmentologists among to artificial sun station users, but nobody made an effort to announce it.

Well, very typical.

Today I'll make all the papers for them to put. It seems to me I'm thinking more about the company than the owners. At least they allow me to make them a field for experiments.

don't loose profits

When the discussion comes to entrepreneurial profits, the business owners are often puzzled how they can increase net income. The real question first is how to use the whole potential of an existing business.

My favorite small business - beauty salon has recently bought artifitial tan station. They need to pay off the credit. But since it is working no announcement came. Of course, best clients know about this service. But not all of them. I asked them to put info note at the wall close to reception area. Three times. Today I will check if they managed that.

Inform! How your clients can buy if they don't know what to?

pleasure

What MBA really gave to me is a pleasure of choosing a place to work. Not companies are choosing me, but I'm really choosing my future employer.

A pleasure that requires a great deal of responsibility, but it is still a pleasure.