Friday, September 19, 2008

marketer vs director

You can do most things alone. I can do, at least. But marketing goes beyond individual work. YOu can be a good analyst, you can have a good sense of what you need to do, but to have solid results, you need to have a marketing team.

Now I'm in a big project of creating the system of client's business improvement to establish long term win-win relationships. A mix of marketing, consulting and analysis tools. But to perform well I need a solid base of marketing support - and I can't do this alone.

Here is a problem. We have one marketer who doesn't think strategically. The only perspective he can get is his own interest, the more short term the better. WIth all that he thinks it is normal to interrupt other processes with his opinion. In most cases he is a pain in the ass.

My first move was to kick him out. If I start anti-promotion, soon or later I hit the goal. But before doing this I decided to provide him with some tools to improve his behavior. Before kicking out it is always better to find a way to fit the employee to ideal system.

Here we are - just making a step from sole marketing executor to a strategical thinker.

Monday, September 15, 2008


i like the idea and the structure, although the whole appearance is not close to russian presentation style

Thursday, September 4, 2008


Am I totally wrong being against the practice of producers of putting advertizing of products which are not included in the catalog?

My perspective is the following:
- We put advertizing with the product which is not included in the assortment of a company.
- The customer sees it, wants it, asks it.
- We can't provide the customer with the desired product.
- The client needs to search another way to get the product.
- The client is disappointed by the company.