Marketing Triumph ingredients

The biggest marketing mistake I've made by now is beleiving I can make people moving just because I have a great idea. Not to humiliate personal skills and abilities, it is impossible to be the only marketing and innovation drive.

But it is possible to break the rules. The team, not the only person can make it. And for a leader - think out a set of actions, create a reasonable budget, get personnel, create a team (put teambuilding and educational expenses into the budget and use it) and set the market on fire.

To succeed, you need three components. Clarity of the mind + Team + Budget = Marketing Triumph.

Loose budget means lots of plans and weak implementation.
Weak team means you will abandon most of the plans' implementation due to the lack of time and efficiency.
Blurred mind means money spent for no purpose.

Clarity of the mind + Team + Budget = Marketing Triumph. Shake well. Enjoy.

Took me 1 year to find the recipy.

motivation

I beleive that people are better managed by premiums rather than by fines. Especially this is true to me - I hate being paid less than I expected.

funeral management

Funeral requires a lot of management skills to pass through. High emotional involvement combined with high time pressure. Inspite of a limited procedures needed to be done, the stress level is incredibly high.

Just to survive, I used the following tricks:
1. To lower emotional pressure, I dove into physical labor - cooking (in Russia we have a tradition of funera repast, that is normally cooked at home), serving the food etc.
2. When somebody wanted to help me and at the same time started to anny with a phrase "we don't have enough time until..." the only way to limit the hysterics was to give the person some occupation, cause in the case of high emotional pressure there's no possibility to explain for the person to understand.
3. Just remember that this pressure is not endless, the time for pressure is limited wit a traditional set of funeral procedures.

Let my granddad's memory live on forever.

Lovely!

Change management, Peter Gil.

Money is the margin you can make on the top of existing technology.

The window of opportunity is opened for a limited time. It's not enough to see the window, you need to know the way how to convert this opportunity to money quickly.

S-curve of product/team life cycle: there's no natural travel along the curve. Crisises are inevitable. But you can make proactive change to reduce initial investment stage and have a smaller payback period.

Teams roles: there are different models for group behavior description. One of them position individuals into 4 basic group according to their preferenses - explorers, organosers, controllers, advisers (tecnique developped by TMS). Positining yourself into this map means that 75% of people around you are different and perceive reality and make suggestions different.

Any strength taken into extreme is a weakness. Any strength you don't take advantage of is a weakness.


ps. Peter Gil is the owner of MDT (www.mdt.es)