Tuesday, July 29, 2008

i like it

We have a bonus collecting system called Mnogo.ru. If you buy with their partners, you receive virtual bonuses you can convert to gifts (provided by partners). The more you collect the more you can get. I use this occasionaly collecting bonuses for buying books with boffo.ru and paying for mobile services and transform them into aeroflot miles to get free ticket.

So, Mnogo.ru has a promotional quizes. You can pass it, receive 20-50 bonuses (the prizes cost more - 800 bonuses for DVD, 1050 bonuses for a jar of coffee)and if you pass it successfully, you can try to get a prize from a partner. So, typical staff - answering simple questionary, you get your bonuses and think for a couple of times about Mnogo.ru itself and its partner.

But let's look deeply. The questions are posted in a way you can easily get an answer (with a link provided to a site you can check info). And that is a great trick - if you can easily increase your chances for grand-prix, you most probably will go for it and check. And get more information about the company.

E.g. What is the price for a model XXX (link to a model)? Of course, you will realize that the price is low and will have more incentives to buy the product.

Or: what is the color of a t-shirt XXX (item nr) at a website (link). You will go, see a t-shirt and may be continue browsing the catalog.

And all it for 2.5% of a DVD!!!

I like it!

Saturday, July 26, 2008

FF 3.0

I'm crazy about FireFx 3.0. It is perfect. With one excepton. Del.icio.us buttons don't work although the opposite is said at help part.

I hate two things (at the moment). When I need to change my habits. And when the promised thing isn't true.

Upd. Mea culpa. It works. But in a different way. Now I have my post button again. What a relief!

Wednesday, July 9, 2008

attention, please

Last saturday I came from th business trip. I had 6 meetings within 2 days to get known to our clients and collect their impressions about our program (just to check if they need it). During those meeting I made some notes about not only words I heard, but also about the things the CEO's like. E.g. I know that one of the clients loves Eastern culture (katanas on the wall, expensive herbal tea, china on the shelves). I know that another CEO has little space in her study, but crazy about small girlish souvenirs. To know your client better you need just to open your eyes.

One more thing. Durng all the meetings before I leave, I used to give a 'free advice' - if the company just started planning website creation process, I provided them a link to a good newsletter about the components of the project. Another company received a hint to read a very useful book about 'micromarketing' - cheap basic steps anyone needs to implement if (s)he wants results without big investment.

Just open your eyes. And be eager to know your client better.

Tuesday, July 1, 2008


It is very hard to sell a service idea. It is easily to sell the thing behind the idea.

Our program includes a consulting service to optimize your business.

During our program after carefull analysis you will receive the recommendation pack and visual communication templates kit (website to be customized, presentation and information letter template) which can increase your communication level and sales ability if you use this.

And to:
You will have a website* for free and a draft of your sales presentation. It will increase your rewvenue and will cost nothing.

* we haven't mention that a website will be slightly customized (colors, fonts, size, logo) from universal template and will cost little to the provider company.

That's why educational programs sell books and CDs with information. That's why hospital has VIP rooms. Extra profit for visualization. People want to pay more for what they can see and touch. Much more than this costs.