Tuesday, July 1, 2008

visualization

It is very hard to sell a service idea. It is easily to sell the thing behind the idea.

Compare:
Our program includes a consulting service to optimize your business.

to:
During our program after carefull analysis you will receive the recommendation pack and visual communication templates kit (website to be customized, presentation and information letter template) which can increase your communication level and sales ability if you use this.

And to:
You will have a website* for free and a draft of your sales presentation. It will increase your rewvenue and will cost nothing.


* we haven't mention that a website will be slightly customized (colors, fonts, size, logo) from universal template and will cost little to the provider company.

That's why educational programs sell books and CDs with information. That's why hospital has VIP rooms. Extra profit for visualization. People want to pay more for what they can see and touch. Much more than this costs.

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