Observe the 1-9-90 rule. This new rule, pioneered by Josh Bernoff and Charlene Li in their seminal book Groundswell, is quickly becoming a standard: 1% of your population will create content, 9% will comment or engage with it, and 90% will just browse. Voyeurs rule the online world, so keep this in mind.

10 tips for building brand communities

FF 3.0

I'm crazy about FireFx 3.0. It is perfect. With one excepton. Del.icio.us buttons don't work although the opposite is said at help part.

I hate two things (at the moment). When I need to change my habits. And when the promised thing isn't true.

Upd. Mea culpa. It works. But in a different way. Now I have my post button again. What a relief!

One more self branding tool...

As Mauricio sais, "this video is part of a self-branding exercise that serves as a tool to reach my goal of obtaining a job in the communications / interactive marketing / public relations field".



Proud of you, coachie!

Wanna get know him? Please, visit.

Mauricio again

Well, my bad influence went to its peak - my coachie finally became an official blogger and wrote his first couple of posts in his blog. In his very first post he kindly made a piece of PR for me:

Marina’s role in all this was pivotal. She was the first avid blogger I had ever met in depth that can actually claim to have a significant level of daily readership of her online conversations. Most impressive was her discipline in terms of keeping her content constant and fresh, despite the heavy academic workload demanded by our program. After watching her do this for some time, it became evident that the main driver behind this discipline was the relationship she had forged with her readers who looked to her for advice on obtaining scholarships in Russia for academic programs abroad, as well as everyday girl-talk (Marina is also a contributor to the Russian COSMO blog). All in all, a very special cyber-relationship indeed! One that peaked my interest and drew me into the sport of blogging.

From my point of view I can add the followng. Blogging is a process that corresponds to my nature - I can easily and quickly write all the posts and find interestng information to be posted. I love sharing - sharing thoughts, knowledge, things that make me smile. I love receiving feedback; of course, I prefer a good one to a bad one. And having a loyal audience, it is easier to get a good comment. And the last but not the least is that my blog becomes a good tool for network and relationship creation, it makes the process of people knowing me better faster. and I appreciate that very much.

Good luck, Coachie, and thank you for PR:)

My Netvibes

What are you reading now? What do you read on regular basis?

My answer to the last question is my gmail and blogs.
I can't share my private email, but I certainly can do this with blogs. Netvibes, to be exact.

Here is my universe. Here I posted two pages of blogs I usually read - English and Russian ones. Thanx God, now the public profile is available to everyone.

internet

During last BBW class Martin explained us two main concepts of internet information tracking. Since the terms were new for me, I decided toput a note on this.

There are two main concepts of information tracking - pinging and crawling.

Crawling is what Google does - indexation the change in Internet. To provide personalized advertizing, forexample, Google datacenter machines register the changes made evey second. If you ned thoroughness, you take this method, which has two main disadvantages: expensive (computer consumes a lot of energy) and perception issue (they are spying).

Pinging idea was used by David Sifry for Technocraty - blog searching engine. The source of change reports to a server automatically if he made a change and want it to appear in search results of the server's engine. You go for it if you need speed.

tech notes

Well, you really understand the opportunity when you need it. I become aware of RSS idea a year and a half ago when bumped into discussion of its necessity. I started using it a year ago when during our Informational System class we mentioned it. At that time I was choosing between downloading feed with a special program or having it online. Since I didn't have connection at home, I went for FeedDaemon - to download and then read later. At that time it seemed to be a perfect thing - I had all my feeds atr one place, read them when I had time. I wondered: why people need online rss-combiners.

My laptop now is on mainteinance (to make a long story short, I had a flaw at the top cover and went to service for a change, they promised to fix it during one month, when the block got stuck, when they decided to change the screen because of spots and now they are waiting for a motherboard - I don'tknow really why, but the laptop is 2 months delayed). I'm using my friend's machine - she was very kind to borrowit to me until December. And I really can't using a lot of programs - the capacity doesn't allow me. I gave up Outlook (to export messages then and to sort - too much time), stopped using Skype for calls (I rarely used it, mostly for messenging), reordered all the links and folders I use, but it's getting messy, because it is just not my laptop!!!

Since my networks are not requiring that my time, now I decided to build my rss feed place. Thanx to Marin Varsavsky, whose class again inspiredme to do one more crazy thing online. I really need the easy updateness on news. Later on I will duplicate all the feeds to my FeedDaemon, but now...

Welcome to the wonderful world of netvibes.com.

social networks

I'm playing with social networks now. There is a huge variety of ones, with different aims and coverage, but all of them require a lot of time and don't use in full.

I've understood several stages of relationships with the net:
1. Awareness - somebody lets a person know, may be describes main features and advantages.
2. Interface test - here a person registers for a network (by invitation or through automatic process) and makes first steps on the building networks through checking invited friend's connections.
3. Network building - (s)he uses search tools, matching possibilities, checks colleagues, classmates.
4. Additional services check - the most useful and user-frienly are adopted, others are ignored.
5. Network modration - after a certain effort the network is updated automatically. User just moderates it.
6. Intensive use of the network - most of users rarely come to this stage.

The aims of creating a social network are the following:
1. Stay in touch with friends - network here is an interactive adressbook or messenger.
2. Active participationin social life - creating and attending different networks, groups.
3. Job search engine.
4. Professional network creation - for knowledge sharing.

Well, each of the type has its own target users, I can't say that my nets are not important. some of them are not just developped to be useful.

Most probable trends are:
1. Entertainment (social life) nets will merge, since it is hard to manage several ones.
2. Professional nets are on contrary will intimidate and increase entrance barriers due to the level of sharing of information rise.

I participate in the following nets:
* Facebook - social, entertainment, mostly to stay in touch with my IE classmates and spanish friends.
* LinkedIn - social+professional, since most of the contacts business related (IE + some external).
* Xing - entered today, job search + professional.
* MoiKrug - russian net, started as a contact book, now I use for professional purposes - job search + stay in touch with russian professionals.
* Odnoklassniki.Ru (Classmates) - I'm using it since two days ago. Curious to find elementary school classmates and see them now. While surfing thru it, I understood that I started forgetting even university friends. Just to stay in touch.
* Vkontakte - russian clone (copycat?) of facebook (even design). Non developped forme, just in case, cause I have a good friend there. Plus, making an experiment of networking building.

Well, when building, networks require a certain effort and a lot of time. When buit, they save time through providing quick answers and help a lot if correctly used.

As my friend Mauricio says, network should work, when it worths the time spent for building it.